At the conclusion of this class, participants will be able to:
- Understand the importance of Customer Experience and its impact on venue business
- Define Customer Service versus Customer Experience (CX)
- Recognize the role of your staff and culture in building the Customer Experience
- Implement Customer Journey Mapping and Event Life Cycle touchpoints
- Emphasize need for Providing an Experience for Underserved Communities
- Gain awareness ROX vs ROI
- Discuss the latest Trends and approaches to develop a solid CX strategy.
For Course Documents – click on the Exercise Files link to view or download.